Silver Fern Farms ran a campaign donating $1 for every Pure Burgers pack sold. Meat the Need is a nationally based charity originally designed to supply much needed meat to City Missions and food banks, the meat donated by farmers, processed, packed and delivered to those most in need. A microsite was required for this action to be made, it needed to provide information beyond that which is provided on the Silver Fern Farms website (product information) and more contextual information explaining the great work Meat the Need is doing in our community. It had to provide a level of separation between what Silver Fern Farms as a company and Meat the Need provided to the communities. As they completed each other but are not one & the same.
