REI Super | Identity Evolution & Multi-Channel Rollout As one of Australia’s most established industry super funds with a 50-year legacy, REI Super required a brand refresh that signaled modernization without discarding its heritage.
I led the "evolution not revolution" design strategy, elevating the visual identity to a premium, contemporary standard. The project involved a comprehensive rollout across web design, digital assets, print collateral, and custom merchandise, ensuring a seamless brand experience at every member touchpoint. This strategic refresh positioned the fund for its next 50 years, balancing long-standing trust with a future-forward aesthetic.
