As one of Victoria’s oldest and most significant heritage-listed sites, Boroondara General Cemetery required a brand identity that honored its history as a Victorian garden cemetery while embracing its future as a modern communal space.
I led the brand redesign to reflect this evolution, moving away from traditional aesthetics toward a sophisticated, welcoming identity. Utilizing a refined blue and cream palette, the new branding elevates the cemetery’s presence within the Kew community, ensuring this Melbourne landmark feels relevant, graceful, and accessible for modern families.
