As part of the studio team at Special Group, I was tasked with the final application and rollout of the rebrand concepts for the miniature apple brand Rockit as part of their global marketing campaign. The fresh rebranding seamlessly integrated into every facet of the company's online presence, including the logo, packaging, and website, thus creating a cohesive visual identity.
The revitalized aesthetic incorporated a series of iconic symbols, artfully derived from the typography of the newly introduced word mark. These captivating illustrations ranged from realistic depictions of apples and leaves to more abstract representations like a dynamic lightning bolt and a radiant star, each individually embodying the brand's distinctive energy and attitude. Moreover, the chosen color palette thoughtfully mirrored the natural environment in which Rockit apples were meticulously cultivated, reflecting the ever-changing seasons and the breathtaking beauty of the surrounding flora and land throughout the year.
The new brand was developed and applied across all the company’s touchpoints, including a new logomark and identity, packaging, cartons, website, digital content, signage, livery, and even some pack-house shirts
