Peaches & Cream is New Zealand's largest and most established adult toy company and supplier. As part of their 2018 brand relaunch they wanted the tagline “Discover what’s missing” to be the main focus to reach a broad range of new customers through environmental print advertisements. By using the popular flat-lay photography style inspired by the #whatsinmybag hashtag, I arranged the bag contents of each environmental ad to suit the specific audiences for each particular lifestyle publication. It was an interesting way to present the brand in a more modern way without giving away too much information immediately.
