Mr. T’s Baked Goods & Eatery is a unique cafe and bakery serving both Vietnamese and Western cuisine. Being a family owned business they wanted establish a warm, old school, casual and straightforward identity, this was achieved through a personable and simple approach to the colour scheme and old school diner-esque hand lettered logo. It was important that the client’s background and history was given some emphasis to - this was achieved through the small illustration of Mr. T himself as well as the Vietnamese translation for the eatery included in the main logo.